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Palms Haven Recovery

Nature-Based Healing & Recovery in the Heart of Peace

Business Plan

Executive Summary

Palms Haven Recovery is a premier addiction recovery center in the Palm Springs area, CA, dedicated to holistic healing through a 12-Step program, evidence-based therapies, and a 35-acre nature-based campus. Serving 100 clients annually (30 private-paying, 40 state/federally funded, 30 pro bono) with 30 private and 35 double rooms, we project annual revenue of $5,600,000-$5,720,000. The campus features a 1-acre meditative path, a 3-acre biofiltered pond, 150 native trees, and residential facilities with cooking/dining, gym, yoga studio, and therapy spaces. Led by a three-director team, including Hans Brost (CEO/Founder) and Michaelangelo Pozos Rios (Director of Operations), with a Director of Clinical Services to be recruited, we aim to transform lives with accessible care.

Company Description

Palms Haven Recovery provides comprehensive addiction recovery services, blending a 12-Step program with therapies like CBT, NLP, and mindfulness. Our mission is to offer innovative treatment in a serene, nature-based environment in the Palm Springs area, CA. The 35-acre campus includes a meditative labyrinth, a biofiltered pond, 150 native trees, and residential facilities with 30 private and 35 double rooms for 100 clients, plus cooking/dining areas, a gym, yoga studio, and therapy spaces.

Management Team

Palms Haven Recovery is led by a team of three directors, with two currently in place and a third, the Director of Clinical Services, to be recruited to ensure comprehensive leadership for our holistic recovery programs.

Hans Brost, CEO and Founder

Hans Brost, with 15 years of experience in healthcare and wellness program development, leads Palms Haven Recovery. His background in business administration and passion for holistic mental health solutions drive the company's strategic vision, partnerships, and operations.

Michaelangelo Pozos Rios, Director of Operations

Michaelangelo Pozos Rios, with 10 years of experience in operational management within healthcare and nonprofit organizations, oversees day-to-day operations. Holding a degree in organizational leadership, he ensures efficient program delivery, staff coordination, and campus maintenance.

Director of Clinical Services (To Be Recruited)

The Director of Clinical Services will be recruited to oversee clinical programs, including the 12-Step program, CBT, NLP, mindfulness, and counseling services. This role will ensure high-quality, evidence-based treatment delivery for all clients, supporting Palms Haven Recovery’s mission of holistic healing.

Services

Palms Haven Recovery offers a comprehensive therapy program centered on a 12-Step recovery model, supplemented by evidence-based therapies:

Market Analysis

Palms Haven Recovery targets individuals seeking addiction recovery, with a focus on private-paying clients, state/federally funded clients, and underserved populations via pro bono services. The growing demand for holistic, nature-based recovery programs in the Palm Springs area, CA, positions us to compete with established centers in Ford and Malibu.

Competitive Analysis

Palms Haven Recovery stands out with its 35-acre campus, unique meditative path, and 30% pro bono commitment, offering value-driven care compared to Ford and Malibu recovery centers:

Feature Palms Haven Recovery Hazelden Betty Ford (Rancho Mirage) Malibu Recovery Centers (e.g., Promises)
Location Palm Springs area, CA (35 acres) Rancho Mirage, CA (15-20 acres) Malibu, CA (5-10 acres)
Capacity 100 clients (30 private, 35 double rooms) ~100 clients (private and shared rooms) 20-40 clients (private rooms)
Pricing $15,000/month (private), $5,000-$8,000/year (funded), 30 pro bono $12,000-$18,000/month (private), insurance options $25,000-$60,000/month (private)
Therapies 12-Step, CBT, NLP, mindfulness, counseling 12-Step, CBT, family therapy, mindfulness 12-Step, CBT, holistic (yoga, equine therapy)
Unique Features 1-acre meditative path, 3-acre pond, 150 trees, pro bono focus National reputation, comprehensive aftercare Oceanfront, luxury amenities (spa, gourmet dining)
Accessibility 30% pro bono, state/federal funding Some scholarships, insurance-based Private-pay focus, limited pro bono

Note: Betty Ford and Malibu data based on industry standards; specific costs and features may vary.

Revenue Model

Palms Haven Recovery will serve 100 clients annually:

Total Annual Revenue: $6,360,000-$7,320,000.

Note: State/federal funding rates to be confirmed with contracts.

Infrastructure and Facilities

The 35-acre therapeutic campus in the Palm Springs area, CA, includes:

Construction Costs and Plans

The first step is purchasing a 35-acre parcel in the Palm Springs area, CA, for $1,000,000. Construction priorities include architecture (or selecting a pre-existing plan), clearing minimal land (~3 acres) for buildings while leaving most of the campus as untouched natural desert, permits, environmental compliance, and building residential facilities for 100 clients (30 private cabins, 35 double rooms), including a commercial kitchen, dining hall, common areas, yoga studio, offices, three workshops (wood, metal, other), a pool, plus the meditative path, pond, and trees.

Item Cost Estimate Timeline Annual Maintenance
Land Purchase (35 Acres) $1,000,000 3-6 months N/A
Land Clearing (~3 Acres) $6,000-$15,000 1-2 weeks N/A
Architecture/Plan Selection $50,000-$100,000 2-4 months N/A
Permits and Environmental Compliance $50,000-$150,000 3-12 months N/A
Private Cabins (30) $1,875,000 9-12 months $50,000-$75,000
Double Occupancy Rooms (35) $4,200,000 12-18 months $100,000-$150,000
Kitchen $900,000 6-9 months $20,000-$30,000
Dining Hall $910,000 6-9 months $20,000-$30,000
Common Areas $900,000 6-9 months $20,000-$30,000
Yoga Studio $375,000 4-6 months $10,000-$15,000
Offices $300,000 4-6 months $5,000-$10,000
Workshops (3: Wood, Metal, Other) $1,050,000 6-9 months $20,000-$30,000
Pool $180,000 3-6 months $10,000-$15,000
Circulation/Unusable Space $813,000 12-18 months $15,000-$25,000
Meditative Path (1 Acre) $80,000-$120,000 3-6 months $5,000-$10,000
Pond (3 Acres) $100,000-$200,000 4-8 months $8,000-$15,000
Trees (150) $30,000-$90,000 1-3 months $5,000-$10,000
Total $11,819,000-$12,008,000 N/A $288,000-$435,000

Funding Strategy: Private client revenue ($5,400,000/year), state/federal funding ($200,000-$320,000/year), plus grants, loans, or investor funding for land and construction.

Note: Costs estimated for the Palm Springs area, CA; vendor quotes and architectural plans needed for precision.

Operational Plan

Operations will commence post-construction, with initial focus on:

Total Annual Operating Costs: $573,000-$1,360,000.

Financial Projections

Next Steps